During that first season at the Boston area art markets, I must have spoke to a few thousand people. I learned that there was a lot of interest in what I was doing. People loved the idea of bicycle tube jewerly and were willing to give them a try. I also learned that there was some things that I needed to fix.
The three most critical things I learned from potential buyers was that I needed a variety of bracelet sizes, the clasps needed to be strong enough to withstand pulling and bracelets needed to be adjustable to accommodate a variety of wrist sizes, since so many were purchased as gifts.
Fortunately, it all eventually came together.
In 2025, we began working with a manufacturer to develop Verdasil™- our signature silicone. Verdasil was created to our exact specifications in order to produce a high performance material that was hypoallergenic, comfortable and had minimal environmental impact.
Today, Verdasil® is the foundation of KADEN & KAI’s evolution in the performance jewelry category. Our signature collections — Verdari™ | Designed for Motion, Verdalure™ | Designs That Elevate, and Verdacious™| Bold by Design — are crafted entirely from Verdasil.
For a limited time, you can still get KADEN & KAI pieces handcrafted from upcycled bicycle tubes on our Etsy store.