2024 Year In Review | Kaden & Kai Dives into the World of Sustainable Fashion Jewelry
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Time to read 5 min
2024 was a year of growth, expansion and introspection at Kaden & Kai. Kaden & Kai introduced new sustainable fashion jewelry styles in four major categories - bracelets, earrings, necklaces and chokers. By year end, we had doubled our product assortment, created jewelry sets in every style and developed a variety of collections ranging from animal-inspired to florals and geometrics.
In 2024, we also expanded the number of sizes we offered in bracelets and chokers to ensure the "perfect fit" and updated our packaging to reflect both the quality of our products and the mission behind them.
In the 2nd half of 2024, we introduced the Kaden & Kai Birthday Club as a thank you to our customers. We created multiple ways for customers to save time and money by developing a customer portal. We also created a VIP program that offers many perks including a free give away winner every quarter.
2024 was truly a pivotal year at Kaden & Kai. We thank the many people we have met, partnered with and worked with to make Kaden & Kai a truly sustainable business! We look forward to an even better 2025!
HIGHLIGHTS FROM 2024
EXPLOSIVE GROWTH
2024 was a stellar year for creativity and productivity at Kaden & Kai. By year end, we had created:
5 collections
42 NEW products
17 jewelry sets
Thanks to everyone for all the feedback during the development process. We couldn't have done it without you!
"I absolutely love these earrings!!! I had purchased the matching bracelet at a fair prior to getting these earrings and they are beautiful!! I love all your collections!”
FIRST FORAY INTO FASHION SHOWS
Lisa Cassidy, Designer and Founder for Kaden & Kai and Rachel Hazelwood, Sustainable Fashion Designer for HYACINTH Designs, partnered up twice in 2024 for Sustainability Day at Denver Fashion Week.
Due to their shared mission of recycling, upcycling and shredding preconceived expectations of what sustainable fashion be, they came into each show ready to bring the viewer into a world of movement, artistry and glamour.
"We were thrilled to team up again with HYACINTH at Denver Fashion Week. Rachel and I love to blow up preconceived notions around what sustainable fashion is and what it should look like.”
CRUSHING EXPECTATIONS WITHIN SUSTAINABLE FASHION
Right out the gate, it was clear that HYACINTH's Burn Collection was not going to be the stereotypical eco styles of years past. From the first model to the last, HYACINTH amped up the intensity with styles ranging from flaming hot shear designs to feathers and metallic fringe.
Kaden & Kai turned up the temperature a few more degrees with bold snakeskin, striking zebra prints and edgy teeth motifs from their latest 'Call of the Wild' collection.
Jewelry from Kaden & Kai's 'Call of the Wild' Collection
303 MAGAZINE INTERVIEWS LISA CASSIDY
In this 2 minute video, Lisa Cassidy, Founder and Designer for Kaden & Kai, is interviewed by Amber Wyatt of 303 Magazine during the November 2024 Fashion Week. Topics range from how Kaden & Kai jewelry is made to what the audience can expect to see on the runway.
"I'm here to enjoy the experience and tell people about sustainable jewelry.”
MAKING NOISE IN 2024
Kaden & Kai also made some noise in 2024. We we got picked up by many US media outlets including ABC, NBC, FOX and the Associated Press for our contribution to Sustainability Day at Denver Fashion Week in May and November.
We also went global with our unique line of sustainable fashion jewelry. We connected with customers from all over the world at the Boston Art Markets and online. Special thanks to our customers in France, Germany, Scotland, Canada, Australia and the Netherlands for their orders through of Etsy, Instagram and Pinterest. We appreciate everything you have done to support upcycled bicycle tube jewelry.
"Really pretty bracelet. I have thin wrists and ordered a petite size, fits perfectly. Very fast delivery (and from America) Really well packaged.”
NEW CUSTOMER PERKS
In 2024, we found our groove when it came to perks our customers love! In September, we launched the Kaden & Kai Birthday Club. Customers receive a $10 digital gift card at their birthday to use towards anything we sell on kadenandkai.com.
We also began offering customers $5 discounts for every review submitted! Between free shipping and the multiple discounts, the savings really add up!
"How nice it is to receive a gift of my choice for my birthday! I love my new earrings! They are beautiful and light! Thank you so much!”
REDESIGNED CUSTOMER ACCOUNT PORTAL ON KADENANDKAI.COM
There are many things customers can do from our newly designed customer account portal. You can:
Update your profile and your communication preferences
View past purchases
Leave reviews
Re-order past purchases
View VIP Club perks
Store multiple addresses
Update your birthday month and day
Once you add your birthday to the portal, you are automatically enrolled in the Birthday Club! It's so easy!
"Excellent crafting, excellent packaging, and excellent customer service! I’m happy to support this small business and will continue to be a repeat customer.”
KADEN & KAI | SUSTAINABLE FASHION JEWELRY MADE FROM BICYCLE TUBES
Kaden & Kai is an innovative, sustainable jewelry brand that specializes in bracelets, necklaces, chokers and earrings made from upcycled bicycle tubes.
Kaden & Kai is based in Lexington, Massachusetts and was founded in 2020 by Lisa Cassidy. All products are designed, crafted and packaged in the United States.
LISA ROMANO CASSIDY | Founder and Designer
For over 20 years, Lisa Romano Cassidy has worked in the green sector as a Digital Marketing and Brand Consultant. She has worked with businesses, ranging from start-ups to Fortune 500s, to promote recycling equipment, clean water solutions, energy efficient products and smart building sustainability initiatives in the US and around the globe. Lisa started Kaden & Kai in 2020 to create something beautiful and unexpected from materials that would otherwise be thrown away. She received her MBA from Rensselaer Polytechnic Institute and is certified in Sustainable Business Strategy, Disruptive Strategy and Design Thinking and Innovation from the Harvard Business School.
