Reuse the Tube Challenge

ecoimagine's reuse the tube challenge


The Reuse the Tube Challenge was created to address an ever-growing problem. As the popularity of bicycles continue to increase around the world, the number of inner tubes that get tossed away is also increasing. Since bicycle tubes cannot be recycled like plastic, there are limited uses for damaged bicycle tubes. Kaden & Kai is one of several businesses around the world looking to tackle this problem. 

Listed below is an overview of how we plan to Reuse The Tube and what you can do to help.

The Magnitude of the Problem

It is estimated that there are over 1 billion bikes on the planet which means there are more than twice that many bicycle tubes at least. Recent estimates put discarded bicycle tubes (tubes sent to the landfill) at 150 million per year (and that is just for the UK)!

Because bicycle tubes do not biodegrade and there are limited products that can utilize the rubber, tubes are either repurposed or thrown away. Unfortunately, the latest stats are indicating that 99% of tubes are tossed into the landfill, not reused, so there is a lot of work to do.  

Our Mission

Since 2019, our mission has been to extend the life of materials that can be recycled and repurposed into eco products you'll love. In April 2021, we launched the Kaden & Kai Bicycle Tube Bracelet Collection to make use of damaged bicycle tubes.

So far we have sold over 700 Kaden & Kai products and add to that count every day!

What You Can Do

Spread the word. The one thing we have learned since launching the Kaden & Kai Bicycle Tube Collection is that people love the product and the mission. We are a small business with big dreams.

Help us spread the word by sharing a link, a photo or posting a review!


Kaden & Kai bicycle tube bracelets